Robots & Pencils Appoints Adrian Bird to Lead AWS Partnership

Apr 15, 2026
Robots & Pencils has appointed Adrian Bird as Vice President of AWS Partnership to strengthen its collaboration with Amazon Web Services and expand joint customer engagement.

Robots & Pencils has appointed Adrian Bird as Vice President of AWS Partnership, announced in a press release. Bird joins the company as it increases its investment in the AWS ecosystem, where he will lead partner strategy, expand joint customer engagements, and align with AWS teams.

Bird previously served as Partner Sales Leader at AWS from 2020 to 2026, managing channel strategy and partner programs across independent software vendors, global system integrators, and technology partners. Before AWS, he spent 15 years at IBM, where he helped grow the Watson Media and IBM Commerce partner businesses and integrated the Sterling Commerce ecosystem following its acquisition.

The appointment follows several AWS-focused milestones for Robots & Pencils, including earning AWS Advanced Tier Services Partner status, being named one of 11 inaugural AWS Pattern Partners globally, and opening its Studio for Generative and Agentic AI in Bellevue near AWS headquarters. Bird will oversee efforts to align partnership strategy with the company’s applied AI engineering capabilities and drive measurable AWS consumption and customer value.

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