Oracle Introduces AI Agents in Fusion Cloud Applications

Oracle has announced new role-based AI agents within its Fusion Cloud Applications to help customer experience leaders unlock new revenue opportunities, announced in a press release. These AI agents are embedded in marketing, sales, and service processes to increase operational efficiency and improve customer relationships by automating processes and analyzing connected data.

Running on Oracle Cloud Infrastructure, these AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost. They are designed to help users operate faster and make better decisions by being embedded within existing business workflows.

The new AI agents include various tools for marketing, sales, and service, such as the Account Product Fit Agent, Deal Advisor Agent, and Triage Agent, among others. These tools aim to transform customer engagements into proactive strategies, enabling organizations to scale quality experiences and maintain customer satisfaction.