Optimizely and Deloitte Digital Partner to Advance AI Marketing Transformation

May 26, 2026
Optimizely has announced a strategic collaboration with Deloitte Digital to help organizations redesign digital marketing operations through AI training, implementation, and transformation frameworks.

Optimizely has announced a strategic collaboration with Deloitte Digital to accelerate AI adoption in marketing operations according to a press release. The partnership aims to help organizations redesign how they deliver digital experiences by combining Optimizely's experimentation, personalization, and AI orchestration capabilities with Deloitte Digital's expertise in transformation and design.

The collaboration introduces a structured AI transformation journey that includes strategy development, experience design, content supply chain optimization, and marketing model redesign. The goal is to provide companies with a phased approach to implementing AI in marketing workflows.

As part of the initiative, Optimizely and Deloitte Digital have developed an "AI Blueprint for Marketing Leaders" to guide teams in scaling their use of AI. The framework is intended to connect AI technology with measurable outcomes through coordinated strategy and implementation support.

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