Omnicom Expands Adobe Partnership to Launch Enterprise AI Marketing Model

Omnicom has expanded its global partnership with Adobe to co-develop an enterprise AI Agentic Operating Model for marketing, announced in a press release. The solution integrates Omnicom’s Omni platform and agentic framework with Adobe’s enterprise marketing and creative technology stack.

The new system is designed for large brands in retail, financial services, pharmaceuticals, and automotive sectors. It enables orchestration across strategy, creative development, planning, activation, and measurement at enterprise scale. The architecture is modular and supported by a client-specific knowledge graph powered by Omni.

Over the next year, Omnicom will implement the solution across five use cases: customer experience, omni channel planning, creative workflow, corporate websites, and email. Its design allows seamless data exchange between Adobe products and Omni’s connected platform, enhancing predictive growth capabilities.

Omnicom’s Precision Marketing group will lead the design and delivery of the model, providing managed services tailored to each industry’s governance and workflow needs. The company is also establishing a Center of Excellence to accelerate deployment across target verticals.

The collaboration embeds Adobe technology within Omnicom’s operations and introduces unified governance for enterprise-scale AI marketing systems. Both companies aim to simplify adoption for global marketing teams by integrating data, identity, and creative tools into a single managed platform.