Nayya Acquires Northstar, Launches AI Benefits Solution

September 11, 2025
Nayya has acquired Northstar and introduced a new AI-driven health and wealth benefits solution, as announced in a press release. The SuperAgent aims to simplify employee benefits by providing personalized guidance and automating actions.

Nayya has acquired Northstar and introduced a new AI-driven health and wealth benefits solution, announced in a press release. The innovative SuperAgent is designed to enhance the employee benefits system by offering personalized guidance and automating actions such as enrolling employees in wellness programs or appealing denied claims.

The AI adviser leverages Nayya's proprietary data platform, which processes over 20 million employee data points to provide comprehensive insights. By integrating Northstar's financial planning capabilities, the platform offers a unified solution for managing health and wealth benefits, addressing the complex choices employees face today.

Nayya's new AI agent builds on its existing partnerships with leading HR tech platforms and benefits providers, aiming to improve employee satisfaction and reduce administrative burdens. The technology is set to become generally available in 2026, with invite-only access starting in September 2025.

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