Mews Launches AI Guest Messaging and Hotel Automations

Oct 2, 2026
Mews launches Guest Messaging and Automations to consolidate hotel communications, answer routine questions with AI, and automate operational workflows.

Mews announced in a press release the launch of Guest Messaging and Automations, two native features for hotel communications and operational workflows. The company says its AI can answer 80% of routine guest questions using property data.

Guest Messaging combines SMS, WhatsApp, Booking.com, Expedia, and the Mews Guest Portal in one inbox. Conversations remain connected to each guest's profile and reservation when the guest switches between channels.

Automations lets hotel teams create rules in a no code workflow engine for tasks such as room checks, upgrades, welcome messages, and maintenance requests. Mews recorded 47,000 automation runs during beta testing, while selected Strawberry properties automated up to 60% of upgrades for Gold and Platinum guests.

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