Mastercard Launches AI-Based Agent Pay in the UAE

November 21, 2025
Mastercard has introduced its AI-powered Agent Pay service in the UAE, marking its first transaction outside the United States. The pilot involves collaborations with Majid Al Futtaim and fintech firm Dataiera, enabling cardholders to make purchases through AI agents.

Mastercard has introduced its AI-powered Agent Pay service in the United Arab Emirates, marking the first transaction of the platform outside the United States. The pilot phase is being conducted in collaboration with Majid Al Futtaim and fintech company Dataiera.

Agent Pay enables cardholders to use AI agents to search, discover, and complete transactions. In the UAE pilot, the service will allow users to make purchases such as booking theatre tickets at VOX Cinemas through conversational AI.

The launch event was attended by His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, along with Mastercard CEO Michael Miebach and Majid Al Futtaim Holding CEO Ahmed Galal Ismail. Al Olama noted that the UAE continues to adopt advanced technologies to enhance digital experiences and competitiveness.

Mastercard stated that Agent Pay is designed to ensure transparency, consent, and security in AI-driven commerce. The company has been supporting the UAE’s efforts to advance secure digital transactions, including establishing its Center for Advanced AI and Cyber Technology in Dubai in 2023.

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