Mars Adopts Gemini Enterprise as Global AI Platform with Google Cloud

Mars has expanded its partnership with Google Cloud, adopting Gemini Enterprise as the primary AI platform for its global workforce, announced in a press release. The rollout began at Cloud Next 2026 in Las Vegas and will continue throughout the year.

The initiative equips all Mars employees with AI assistants capable of handling complex tasks across its Petcare, Snacking, and Food and Nutrition divisions. Gemini Enterprise will serve as a unified hub for accessing and building AI tools, enabling employees to tap into decades of company data and streamline research previously spread across disconnected systems.

Mars is introducing AI tools for growth orchestration, research, and creative development, allowing teams to generate briefs, assets, and data insights more efficiently. The unified enterprise search feature gives employees secure access to internal studies and market data through a single platform.

Using Gemini Enterprise’s low code and no code environment, employees can also create custom AI assistants for specific operational needs, from production line diagnostics to supply chain management. Governance features within the system ensure compliance and security across all AI applications globally.