LG PRISM AI Wins Three AMEC Measurement Awards

LG Electronics said in a press release that its PRISM AI communications measurement platform won three honors at the 2026 AMEC Global Communication Effectiveness Awards. It received gold for Best Use of AI in Communication Measurement and silver for Best Use of a Measurement Framework and the Step Change Award.

PRISM AI uses large language models to analyze media coverage across languages and markets. LG says the platform expanded its monitoring from 53 to 200 countries, increased the number of tracked brands from 5 to 30, and reduced reporting time from about one month to one hour.

The platform filters more than 78 percent of spam and irrelevant content with accuracy above 95 percent, according to LG. The AMEC awards used threshold based judging against fixed criteria, and judges were prohibited from using generative AI tools during their evaluations.