Hyundai Brings Atlas Humanoid Robot to FIFA World Cup 2026

Jul 6, 2026
Hyundai Motor integrated Boston Dynamics' Atlas humanoid robot into the FIFA World Cup 2026 during the Round of 16, marking the first time a humanoid robot appeared in a live match environment.

Hyundai Motor integrated Boston Dynamics' Atlas humanoid robot into the FIFA World Cup 2026 during the Round of 16 at New York/New Jersey Stadium, announced in a press release. This marked the first time a humanoid robot appeared as part of a live match environment at the tournament.

As the Official Robotics Partner, Hyundai presented a robotics powered halftime activation that introduced advanced robotics to a global sports audience. The demonstration represented the production version of Atlas, first shown earlier in the year at CES 2026.

The activation highlighted Atlas' real world mobility in a fast-paced environment and signaled Hyundai's ongoing focus on applying robotics technology beyond industrial use. The company used multi-channel coverage to illustrate the system’s technical performance and the collaboration with Boston Dynamics.

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