HeyGen Powers Ryan Serhant AI Avatar Channel

Oct 8, 2026
Ryan Serhant and HeyGen launched @HeySerhant, a social channel that will publish daily videos featuring an AI version of his face and voice for 12 months.

Ryan Serhant and HeyGen announced in a press release the launch of @HeySerhant, a social channel that will publish daily AI generated videos for 12 months. Each post will be labeled as AI content.

The channel uses Serhant's likeness, voice and mannerisms to cover real estate, market perspectives, leadership lessons and common questions from agents. Serhant will help select and approve the topics and messages before HeyGen generates the videos.

@HeySerhant will publish on Instagram and TikTok. The separate channel allows Serhant to release videos without filming each post himself.

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