Fullcast Acquires Copy.ai to Build AI-Native Revenue Operations Platform

Fullcast has acquired Copy.ai, creating what it calls the first end-to-end AI-native revenue operations (RevOps) platform that unites planning, execution, and intelligence, announced in a press release.

The integration brings Copy.ai’s generative AI technology into Fullcast’s go-to-market and sales performance systems. The combined platform will offer what the company describes as a “Plan-to-Pay” model, connecting go-to-market strategy, sales productivity, and AI-driven execution within one environment.

Fullcast said customers will gain access to automated outbound execution, AI-generated email and proposal creation, and consistent messaging across sales and marketing. The acquisition also reduces dependence on third-party engagement tools by embedding AI directly into existing workflows.

Copy.ai’s generative content engine will now operate as part of Fullcast’s broader product ecosystem, which includes data intelligence, analytics, and incentive management tools. Fullcast stated that the addition of Copy.ai strengthens its position in the growing generative AI market by offering an integrated workflow approach rather than standalone AI tools.