Frost & Sullivan Launches AI Brand Equity Service With Optivara

Frost & Sullivan announced in a press release the launch of its AI Brand Equity and Market Presence service, powered by Optivara. The service helps companies assess how they appear across AI answer engines and search platforms.

The offering is designed for marketing, brand, communications, and strategy teams. It analyzes company visibility, competitor placement by funnel stage, AI generated market narratives, and the external sources that influence AI answers.

Clients receive a market presence benchmark, competitive peer map, AI answer narrative review, source diagnosis, and SWOT analysis. Frost & Sullivan said the findings are used to create actions across content, messaging, digital authority, third party validation, and market positioning.