Different raises $48 million for AI marketing platform

Oct 22, 2026
Different emerged from stealth with $48 million in seed funding for its AI platform, which creates and manages business marketing campaigns across advertising, email and landing pages.

Different emerged from stealth with a $48 million seed round led by General Catalyst, with participation from Lightspeed Venture Partners, according to Citybiz.

The platform manages demand generation campaigns across advertising, email and landing pages. It uses information about a company's strategy, brand guidelines, target buyers and previous campaign results to create and deploy campaign materials.

Marketers set campaign objectives and approve the work before deployment. The platform monitors performance and adjusts spending and audience targeting, while using results from one channel to inform other campaigns.

Different was co-founded by chief executive Ajeet Singh, Abhishek Pani and Abhinav Yajurvedi. Singh previously co-founded Nutanix and ThoughtSpot.

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