ArcSpan Secures $5.2 Million to Enhance AI Audience Tools

ArcSpan has raised $5.2 million in a Seed Extension round to advance its AI-powered audience monetization platform, focusing on tools for publishers to maximize revenue from first-party data.

ArcSpan Technologies has raised $5.2 million in a Seed Extension round, announced in a press release. The funding will accelerate the development of AI-powered tools designed to help digital publishers monetize audience data more effectively.

The investment will support the expansion of ArcSpan's Audience Builder 3.0, a segmentation and modeling engine, and the PMP Activation Hub, which facilitates campaign enablement with SSP and DSP integrations. Additionally, the company plans to enhance its ArcSpan QualityCloud™ and AQI for contextual and ad placement quality scoring.

ArcSpan aims to provide publishers with the tools needed to transform first-party data into high-performance, advertiser-ready audience solutions. The funding will also allow ArcSpan to expand its product, data science, and publisher success teams, as well as deepen integrations across the advertising ecosystem.

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