Apollo.io Introduces Builder Studio, Intelligence Layer and Messaging OS

Apollo.io announced in a press release three products for building sales workflows, analyzing customer data and running outreach. Apollo Builder Studio, the Apollo Intelligence Layer and Apollo Messaging OS form part of its AI GTM system.

Builder Studio turns natural language instructions into pages, databases and automations using Apollo's data and execution tools. The Intelligence Layer combines data from Apollo, customer CRM systems, engagement histories and connected sources to rank accounts, identify contacts and recommend actions.

Messaging OS uses buying signals and AI to recommend who to contact, when to contact them and which channel to use. It includes email campaign tools, an API for bulk sending and Ad Audiences for sending Apollo lists to Google Ads. The Intelligence Layer is available now, while Builder Studio and Messaging OS will be available soon.