AnyCreek Acquires Origin to Expand AI-Powered Outdoor Software

AnyCreek has acquired Origin, a software company focused on serving outfitters and guides, announced in a press release. This acquisition aims to strengthen AnyCreek's position as a leading AI-powered booking and business management platform for guided outdoor experiences.

The combined platform now operates across all 50 U.S. states, supporting thousands of guides and outfitters, and has facilitated over 1 million hours of guided outdoor experiences. Both companies will continue to operate independently for the time being, allowing them to serve their existing customer bases while leveraging shared resources to accelerate product innovation and customer success.

Alex Fletcher, Co-founder and former CEO of Origin, will remain involved as an advisor during the integration process. The acquisition has been well-received within the outdoor industry, with leaders expressing optimism about the potential for innovative, guide-focused solutions that this partnership brings.