Aaru to add 650 jobs in New York City with up to $13.1 million in state tax credits

Nov 14, 2026
The AI company, which simulates human behaviour with language models, will expand near Union Square and base its research and development in New York.

Aaru, a Manhattan-based AI company that helps businesses test new products and ideas before bringing them to market, will expand in New York City and create more than 650 jobs over the next five years, Governor Kathy Hochul announced.

Empire State Development, the State of New York's economic development agency, has offered Aaru up to $13.12 million in performance-based Excelsior tax credits in exchange for the 650 jobs and $109 million in research and development spending commitments. The company will lease and build out more than 27,000 square feet of office space near Union Square and plans to make New York the home of its research and development operations, according to the release.

The new jobs will span software engineering, computer and information research, product development, enterprise sales, client management and corporate operations. Aaru uses language models to simulate human behaviour, generating AI instances that mirror people in order to model whole populations, the company says. Its customers use it to test strategy, shorten product development and plan marketing campaigns.

Hochul's office listed Aaru alongside other recent New York expansions, including ElevenLabs' plan to create 230 jobs in Downtown Manhattan.

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