Reddit and Google Discuss New AI Partnership

Reddit is in discussions with Google to deepen their AI partnership, focusing on integrating Reddit content more directly into Google's AI products. This potential new deal aims to make Reddit's forums more central to AI Overviews and other Google AI offerings.

The talks are centered around moving beyond the existing data-sharing agreement, which was reportedly valued at $60 million annually. Reddit is exploring a dynamic pricing model where payouts from Google could increase as Reddit's data becomes more integral to AI-generated answers.

Executives from Reddit believe that current agreements do not fully reflect the value of Reddit's unique discussions, which are frequently used by AI platforms like ChatGPT and Google's AI Overviews. The platform is pushing for a partnership that not only increases financial compensation but also encourages Google to drive more user engagement back to Reddit's forums.

These discussions come as licensing agreements between AI companies and content providers are becoming more common, with Reddit seeking to position itself as a critical supplier of data for AI training and responses.