Plum Survey Finds UK Consumers Turn to AI for Financial Questions

A survey by banking app Plum finds that embarrassment about financial knowledge is prompting some UK consumers to seek help from AI assistants, according to Finextra. Among respondents, 35% said fear of sounding stupid stops them from asking more questions about their finances.

More than half, or 53%, said they had pretended to understand a financial conversation. Another 42% said they would ask more questions if they knew they would not be judged.

AI assistants were the preferred option for 18% of respondents seeking financial guidance, close to the 19% who preferred a human financial adviser. Social media was selected by 1%. The report does not state how many people were surveyed or how the survey was conducted.