Pitcher and EasyPicky Partner to Integrate Shelf Data With Sales Enablement

Pitcher has announced a strategic partnership with EasyPicky, according to a press release. The collaboration connects Pitcher’s sales enablement platform with EasyPicky’s retail execution and image recognition technology, creating a unified system for consumer goods companies to act on shelf-level data.

EasyPicky’s mobile tool captures shelf conditions through short smartphone videos, even when offline. The resulting data, including product availability and merchandising compliance, now flows directly into Pitcher’s platform. This integration supports Next Best Action recommendations, prioritized visit planning, and real-time commercial guidance for field teams.

The partnership is designed to help consumer goods manufacturers transform shelf observations into actionable insights during store visits. Field teams can view shelf intelligence, sales content, and CRM data in one interface, streamlining workflows without adding complexity. The combined system aims to improve in-store execution and reduce lost sales opportunities through data-driven decision making.