Mindmatrix and Channel Force Form Partnership to Create Revenue-Focused Partner Management System

Mindmatrix and Channel Force have announced a strategic partnership to merge partner relationship management technology with structured performance systems, according to a press release.

The collaboration combines Mindmatrix's PRM platform with Channel Force's Structured Performance Partnering methodology to align partner engagement directly with measurable revenue outcomes. The joint offering focuses on activating partner salespeople as "active sellers" who execute joint sales strategies and contribute directly to pipeline growth.

Through the integration of Mindmatrix technology and Channel Force's MP3 Model—covering methodology, planning, production, and performance intelligence—organizations gain real-time visibility into partner performance and sales execution. The companies state that this approach can help businesses double partner-sourced revenue, reduce program costs, and shorten time-to-revenue by up to 60%.

The partnership establishes a unified framework that enables companies to plan, produce, and measure partner-driven sales results with the same accountability as direct sales operations.