DeepIntent Partners with Lane4.io to Expand Programmatic Access to Point-of-Care Media

May 28, 2026
DeepIntent has partnered with Lane4.io to launch a new programmatic path to point-of-care inventory, giving healthcare marketers expanded access to Electronic Health Record media and real-time provider engagement capabilities.

DeepIntent has partnered with Lane4.io to launch a new programmatic path to point of care inventory, announced in a press release. The collaboration connects DeepIntent’s identity, measurement, and optimization capabilities with Lane4.io’s clinical event messaging infrastructure, which includes Electronic Health Record inventory, data insights, and retail activation tools.

The partnership enables healthcare marketers to access programmatic point of care media through a dedicated supply side platform built specifically for health media advertising. It introduces new features for DeepIntent clients such as trigger based messaging at the National Provider Identifier level, expanded reach across six EHR systems covering 158,000 doctors, and additional signals that improve measurement and optimization across omnichannel campaigns.

According to the announcement, point of care media spend surpassed one billion dollars in 2024, showing readiness for broader programmatic adoption. The new capabilities will be available to DeepIntent clients starting in mid June 2026.

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