Brown Gibbons Lang Report Examines AI’s Transformation of Staffing Industry

May 26, 2026
A new report from Brown Gibbons Lang & Company outlines how staffing firms are adapting to AI adoption and ongoing labor shortages, moving toward advisory and relationship-focused models.

The staffing industry is undergoing major change as persistent labor shortages meet rapid AI adoption, according to a report released by the Human Capital Management investment banking team at Brown Gibbons Lang & Company. The report outlines how staffing firms are shifting their business strategies to integrate AI and address workforce challenges.

Alan Bulger, Managing Director at Brown Gibbons Lang & Company, said that AI will reshape rather than replace the staffing industry. The report identifies that successful firms will use AI to improve recruiter productivity, strengthen client relationships, and deliver specialized talent solutions.

According to the report, staffing companies are moving away from transactional recruiting toward higher value advisory and workforce planning models. It also notes that firms must prepare for both the integration of AI and rising unemployment within specific sectors while managing the scarcity of specialized talent that continues to affect pricing power.

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