Biogen Selects Veeva Vault CRM
Veeva Systems said in a press release that Biogen has selected Veeva Vault CRM as its strategic commercial platform.
Biogen will migrate to Vault CRM as part of an expanded strategic partnership with Veeva. The companies said the platform will support Biogen commercial operations for medicines that require adaptable market strategies.
Vault CRM is part of the Vault CRM Suite. The suite includes Agent Call Reporting, which Veeva says generates commercial evidence for its agentic commercial model using AI.
We hope you enjoyed this article.
Consider subscribing to one of our newsletters like Life AI Weekly, Sales & Marketing AI Weekly or Daily AI Brief.
Also, consider following us on social media:
More from: Life Sciences
Subscribe to Sales & Marketing AI Weekly
News about AI tools and innovations for Sales and Marketing professionals.
Market report
2025 Generative AI in Professional Services Report
This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.
Read more