Barclays Center Implements AI Security Screening with SeeTrue

September 29, 2025
Barclays Center has partnered with SeeTrue to enhance security screening using AI technology, improving guest safety and experience.

Barclays Center has partnered with SeeTrue to implement AI-powered security screening at its venue, announced in a press release. This initiative aims to improve guest safety and streamline the entry process by using advanced artificial intelligence software to detect prohibited items at visitor checkpoints.

The AI solution from SeeTrue is tailored for the arena environment, offering speed, accuracy, and consistency in threat detection. This technology reduces wait times at entry points, allowing guests to enjoy events with minimal delays. The collaboration marks a significant advancement in venue security, enhancing both safety and the overall fan experience.

Keia Cole, Chief Digital Officer of Brooklyn Sports & Entertainment, emphasized the importance of this development, stating that the partnership with SeeTrue makes the entry process faster and more comfortable for guests. Assaf Frenkel, Co-Founder and CEO of SeeTrue, highlighted the adaptability of their AI technology beyond traditional settings like airports, extending its benefits to urban environments such as arenas and courthouses.

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